- Logo Design > RYUSS Technologies
- Corporate Stationery Design
- Business Card Design Stack
- Brochure Design Front & Back
- Brochure Design Inside
- CD Cover Design
CORPORATE IDENTITY DESIGN PROJECT DETAILS
In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
My role was to design the corporate identity of Ryuss Technologies, IT Consulting Company. The corporate stationery roll-out included logo design, letterhead design, envelope design, brochure design and a CD cover design for a digital brochure. All the graphic design elements work together as a whole to keep a uniform look for the companies’ corporate profile.
